Promoting local and seasonal food 🌱

Together with Dani, Dani and Tom

We initiated freilich! (German for "sure!" or "of course!") as a team of three, later four, design students at the University of Applied Sciences Munich. We wanted to learn about food production, engage with ideas for more sustainability and promote appreciation for local and seasonal food.

The name, logo and visual identity of freilich! were developed during intense and productive meetings in a short amount of time.

Building raised garden beds
Work in progress
Veggies and berries growing!

During the project we organized workshops and a pop up farmers' market. We invited students, locals and professors to build an urban garden behind our faculty and used the harvest for community lunches/dinners at uni.

The small garden became a meeting hub and was added on to by a new generation of students: Our efforts were a precursor to the university's urban gardening seminar being established in 2016.

Plant markers
The garden in 2017

The design

We decided to limit ourselves to black on white and use colors only in the form of small watercolour blots.

We chose a simple illustration style (and all-caps handwriting) which all four of us would be able to execute – accepting that there would be inconsistencies and imperfections. We wanted the design of freilich! to be rooted in the ideas of DIY, collaboration and openness while conveying a spontaneous, sympathetic and accessible character.

We used posters and leaflets with illustrations and recipes to inform students about the seasonal fruits and vegetables of the month.

We set up a simple website as well as social media pages to coordinate events.

The instagram account:


When we wrote down our goals and purpose for freilich! we expressed our hope to be able to connect with other initiatives. This proved to be easier than we initially thought, since many people involved in similar projects were eager to collaborate and combine ideas.

Farmers' market with imperfect vegetables from local farmers.
In cooperation with Querfeld.
Exhibition stand offering snacks made with unsold vegetables


One project that developed from my work for freilich! was my contribution to the PlantBuddies companion planting website. This open source website, developed by Botho at Permaculture Commons, helps gardeners by matching plants with their "buddies" – other crops that can be planted in proximity for various benefits.

I contributed over 100 illustrations for the different fruits and vegetables.

I also created an "old school web" repeating background.

seamless background pattern


freilich! as a project was interesting because we were using design as a starting point to ultimetely do "non-design-y" things: reaching out to others, initiating collaboration, shaping interaction.