Memory Archive

Visual identity

Together with Lunia D'Ambrosio and Jule Hägele

The speculative Memory Archive exists on a digital platform, where people can either search for memories or add their memories to the database.

Understanding the library as a place offering open and free access to information and ideas, the project posed the question: If it is not information in the form of books that is shared in libraries in the future – what else could it be?

We thus imagined a library as a space that stores personal experiences and memories and created a visual identity for this 'Memory Archive'.

The design concept focuses on the connection between the sharer of a memory and the person requesting it.

An animated 3D spline, inspired by visualisation of brain structures, serves as a representation of this connection. Because the memories can be associated with all kinds of different emotions, the visuals should be a bit ambiguous.

The texture of the spline can vary within a set of fixed parameters in order to show the diversity of the archived memories.

The text layer includes a [changing variable] in square brackets, which shows that all kinds of memories can be found and shared via the Memory Archive.

Split screen home page

The text layer includes a [changing variable] in square brackets, which shows that all kinds of memories can be found and shared via the Memory Archive.

Video